10 Great WordPress Chrome Extensions For All Types Of Users

If youre like most people, you build your websites with WordPress and browse the web with Chrome. But did you know that these two market leaders can actually team up to help you be even more productive? In this post, well share some of the best WordPress chrome extensions for all types of WordPress users.These extensions can help you quickly test out plugins, find which theme a site is using, proofread your blog posts, and lots more! 1. WordPress Plugins Search by AddendioWhat it does:Helps you find plugins and test them in a fully-featured sandbox.If you happen to be a heavy plugin user,  WordPress Plugins Search by Addendio  ought to figure on your list of top WordPress chrome extensions.  It uses the search engine from Addendio.com, to help you quickly find the right plugin on WordPress.org.  Without wading through pages of plugin listings, you can select the plugin you want.Besides, it provides additional information about the plugin and displays related plugins. Youll kn ow if a freemium model is available, and the awesome filters help you narrow your search.Better yet, the extension lets you quickly spin up a WordPress test site to play around with the plugin simply by clicking the TRY NOW button.Go to top2. WPSNIFFER What it does:Helps you find which theme a site is using.Ever visited a website and wondered which theme it was using? Well, if you add WPSNIFFER to your browser, you have a good chance of finding out.It detects the theme thats currently active on any WordPress site a real easy way to check out themes in action and possibly see how other websites have made customizations to the theme before you buy it.Go to top3. WPCompendium What it does:Gives you easy access to a variety of WordPress tutorials.In an earlier post, we showed you how to access help from every WordPress screen simply by clicking the Help option. But do you know that theres an extension for the same purpose? If youre a WordPress beginner,  WPCompendium is one of the Wo rdPress Chrome extensions that you do not want to skip.It helps you learn how to use WordPress with hundreds of step-by-step tutorials, all available at a single click! The tutorials cover every aspect of WordPress and help you learn and troubleshoot problems.Go to top4. WordPress Admin Bar Control What it does:Lets you easily show/hide the WordPress admin bar.The WordPress Admin Bar at the top of every WordPress screen is a handy tool that can greatly improve workflow and be customized. But sometimes, it can also get in the way, for instance,  while designing a site.In such cases, use the WordPress Admin Bar Control  extension to temporarily hide/reveal the bar. If you want to hide the bar, simply click on the extension. If you want it back, click again. One of the WordPress chrome extensions that simply works.This extension isnt the right one if you want to get rid of the admin bar completely, though. To do that, follow this post.Go to top5. WordPress Site Manager What it does :Helps you manage multiple WordPress sites.Next on our list of WordPress Chrome extensions is  WordPress Site Manager, an extension that helps you manage multiple WordPress websites. After adding it to your browser, you can submit the details for the sites that you manage.Tap the pencil icon from the drop-down to add as many websites as you want. Thereafter, youll be able to select options to go directly to Home, Stylesheet, Dashboard, and Pages. You can move between sites, edit them and add new ones.Using this extension, youll also be able to access the theme editor and make quick edits to your theme. Besides, it adds functionality to the WordPress Theme Editor such as saving file without reloading the page, coloring the code for easy identification and improved search and replace function.Go to top6. Grammarly What it does:Helps you proofread your WordPress content.If you write a lot on the web,  Grammarly for Chrome  really should be your top choice for a browser extension. It automatically proofreads your content and catches a huge variety of errors. And, best of all, it works inside the regular WordPress editor:If you wish, you can type directly into a cleaner Grammarly document that you can access by clicking an icon at the bottom of the text box in your editor. And whats more, its possible to switch between your regular WordPress editor and the Grammarly document with just a click.Before you  have access to these wonderful features, however, you need to have an account with Grammarly. To do this, simply sign up using your email account. From then on, youll also receive weekly emails that offer personalized insights.Go to top7. Shareaholic for Google Chrome What it does:Helps you share your content on multiple social networks.Shareaholic for Google Chrome is a cool extension that lets you share content to many social platforms like Facebook, Twitter, Pinterest, LinkedIn, Evernote and about 250+ services.This extension is not just for WordPress us ers, but its a helpful way to share your own content to multiple networks at once.Go to top8. SimilarWeb What it does:Helps you analyze other websites traffic stats and other details.SimilarWeb is one of the more hugely popular Chrome extensions thats particularly useful to gauge website traffic and key metrics for any website. After adding it to your browser, access to in-depth traffic and engagement stats is just a click away.In an instant, youll be able to find similar websites, and click on the browser icon to check out their search engine ranking, as well as know the volume and origin of traffic. Youll also know the traffic rate, keyword ranking, and engagement rate of the websites. Thus. it provides you with the latest digital trends and helps you learn from the websites that have got it right.Go to top9. Awesome Screenshot What it does:Helps you take and annotate screenshots.Need to take a quick screenshot of any webpage? Crop it? Select only a portion of it? Entire page? Wel l, Awesome Screenshot helps you do all that and more, right from your browser. The image dimensions display even as you scroll to crop, so you can get it to just the size you want, down to the last pixel.It can do other awesome things too such as capture desktop, video record your screen for free for 30 seconds, delay capture, blur sensitive info and highlight portions of the image. You can annotate any image with rectangles, circles, arrows, lines and text. Once youve edited the image, youll be able to save it locally, copy to clipboard, paste to Gmail, Facebook, Twitter, etc., print or share with one-click uploads to Drive.Go to top10. Session Buddy What it does:Helps you save groups of tabs to reuse them later.While looking up anything on the web, its usual to open multiple tabs at the same time. How would you like to leave it open for a while or even days and return to the same set of tabs later? Thats where Session Buddy excels it acts as a session manager or bookmark manager, allowing you save all open tabs and restore them later with a single click. This frees up memory and clears clutter on the screen.Youll be able to save many tabs in an organized way in multiple sessions and give a title to each session for easy recall. If you have a list of URLs on a file or clipboard, you can create a session with these URLs as well. Tabs can be imported and exported in many formats, so you can open a session on a totally different device. Surely, a handy extension for any person who accesses the internet for a load of information on a regular basis.Go to topWrapping upThat wraps up our list of the best Chrome extensions for WordPress users. And if youre interested in even more free tools for your WordPress sites, we have  a post for that as well.Have you used any of these WordPress Chrome extensions? Is your favorite extension missing from this list? Let us know in the Comments. 10 great #Chrome extensions that help #WordPress users be more productive

Obsessive Compulsive Disorder essays

Obsessive Compulsive Disorder essays Obsessive Compulsive Disorder, commonly referred to as OCD, is an anxiety disorder. Although the thoughts associated with this disorder are quite bizarre, they are not the focal point and do not make up the entire disorder. The essential features of an obsessives of these thoughts are such as Someone can get sick from that band-aide if I dont pick it up, If I touch that doorknob, I could get really sick, and Since I was capable of thinking that terrible though, I might be capable of acting it out. People who suffer with this disorder typically engage in some avoidance or escape response to whatever it is that threatens them. Obsessions can take on the form a few different things. It can be a perceived threat of harm coming to oneself or others or it can take on the threat of harming someones spiritual or metaphysical self, or perhaps even a deity. In approximately 80% of all cases, the obsessive-compulsive person performing these rituals are completely aware that the behavior they have taken on is not only unreasonable, but also irrational. Unfortunately, even though the person has these realizations, it can provide them no relief. Therefore, reassuring the person has no long-term effect. Many people question whether they may have Obsessive Compulsive Disorder, as many of the examples seem to be quite common things. They are not unlike what most regular people do from day to day to a limited degree. What has to be understood is that the obsessive-compulsive person takes these things to the extreme. Some everyday OCD examples include: using a foot to flush a toilet, using a towel to open the bathroom door, throwing salt over the shoulder to receive good luck, or knocking on wood in order to rid oneself of a jinx. A normal person would not take th...

Art Summary Essay Example | Topics and Well Written Essays - 500 words

Art Summary - Essay Example Rather, masculinity is not only displayed through the physical body, but also through the mind and how people conduct themselves nobly (Dyer, 148). The change of interest in body building from solely African Americans to whites made a big impact in the showbiz sector. The rise in many white males who were actively involved in the body building was appealing and led to several analyses of the ‘whiteness’ masculinity. Currently, body building has been portrayed as an art that white men ought to go through to have the ultimate figure. Body building involves several sacrifices, and it has been portrayed similarly to crucifixion (Dyer, 84). Lifting weights is a painful task that the participants endure substantial pain and suffering so as to attain the supreme body shape. Richard Dyer, in his book, discusses the white culture and its effect in history, films, literature and other areas. In this book, dyer writes of the importance of black culture in relation to that of the white one. Dyer brings out the difference in cultures from the black race and the white race and how the media portrays it. The symbolism of how the two cultures are dependent on each other is quite amazing. The example of how a black lighting is used to bring out the whiteness, for example of a blonde and how a white dress in a wedding brings out the glow in a black lady, shows the interracial relationships that can be achieved (Dyer, 104). In this chapter, a lot has been about the representation of the different races on camera, especially the problems that are encountered during filming of the black race, and the necessary steps taken to counter the problems. Several artists were given an assignment to define masculinity, and the results given were more confusing than defining. However, these artists had a common sentiment of masculinity in sports. The images shown by the artists refute the black and white depiction of masculinity and

Network Remote Access Essay Example | Topics and Well Written Essays - 1250 words

Network Remote Access - Essay Example On this logical connection data packets are constructed in a specific VPN protocol and are encapsulated within some other carrier protocol then transmitted between VPN client and server. The name itself signifies that the client has to it self has to initiate or to manage the connection. The VPN client has to first establish a connection to the carrier and then the VPN client will create a tunnel to the VPN server over the logical live connection. In compulsory tunneling the Internet service provider has to manage VPN connection setup. When the user in this case an employee away from the office tries to establisha connection to a local carrier, the ISP inurn establishes a connection to the VPN server. If we look from the clients point of view, Compared to voluntary tunneling compulsory tunneling sets up a VPN connection in just one step instead of two steps in a voluntary tunneling. This kind of tunneling authenticates the users or the client and then connects them with the specific VPN servers using specified logic built into the broker device. The network device that comes into picture for compulsory tunneling is some times called FEP (front end processors), Network access servers (NAS) or point of presence (POS). The basic function of compulsory tunneling is to hide the details of server connectivity from the VPN client and then moves it's control from client to local carrier. Using a dialup connection also a connection can be esta... The network device that comes into picture for compulsory tunneling is some times called FEP (front end processors), Network access servers (NAS) or point of presence (POS). The basic function of compulsory tunneling is to hide the details of server connectivity from the VPN client and then moves it's control from client to local carrier. The additional burden for the service provider is the he has to install and maintain the front-end processors. There are number VPN tunneling protocols available, which are presently implemented in various VPN applications. The most widely used are. 1. Point-to-point tunneling protocol. (PPTP) 2. Layer Two Tunneling Protocol (L2TP). 3. Internet protocol security (Ipsec). 1. Dialup connection using telephone line. Using a dialup connection also a connection can be established to a VPN server from a remote place. But dialup connection is adequate to connect to an E-mail server. It lags in terms of continuous contact with the server due to frequent disconnection. So, connectivity and reliability is not associated with this type of connection, which are required for intensive and secure business applications 2. Dialup connection using mobile phone. VPN connectivity to the company's network using a mobile phone is also possible with a hand set having GPRS feature. This could be an ideal way for the employees who are always on the move. Connecting to company's network using mobile phone for prolonged duration is not advisable since there are chances of disconnection from the servers of the office network due to congestion in cellular network during peak time. Another disadvantage using a cell phone is that an employee has to compromise with the speed offered by the service provider. During an Internet

Personal Ethics Essay Example for Free

Personal Ethics Essay Personal ethics comes from inside and are influenced by our everyday life and people around us. The directions we obtain as a child helps to form and begin our awareness of ethics. My upbringing memoirs and experiences instilled a well-built belief in family structure and significance of family in general. I was fortunate to be born and brought up in India in a traditional Roman Catholic family. My father was a doctor and he died of heart attack when I was ten years old. My mother was a registered nurse and I have three older brothers and one younger sister. My mother went to the Middle East to work as a nurse and had to leave us in a boarding school. I missed my mother a lot while I was in the boarding school. That was when I decided what I wanted to do. My only ambition was to become a nurse to be with my mother. I always used to watch my parents caring sick people. My parents constantly reminded me to live in Christian faith. They led us by example all the time, providing precious lessons vital to my development. My parents taught me to treat others as we would want them to treat us. I also learned from my parents that every person is important and we should love and respect them. I strive to live by those set of laws, though it is not always easy. My faith also influences my philosophy. I believe in God and God has a plan and purpose for every one of us. This is the basis of my ethical practices. Each individual cultivates different cultural, spiritual and personal values from their own life experiences which add to their worldview and philosophy of nursing in their practice. To me ethics is my own personal belief structure. Knowing our own personal values is critical to every person. My moral compass in nursing offers highest priority for the wellbeing of patients. My moral courage helps me to speak up, stand up for my personal belief and moral values and bring about change in my work place. The persona l and professional values, my relationship and behaviors to others and my morals help me succeed in my personal and professional life. Our conscience acts as a judge for each one of us. We are responsible for our actions. I believe that God is using me as a tool to care for the needy by providing me the knowledge and ability to promote healing. I also believe in the power of prayer. My patients used to tell me I am always smiling. I believe that it is the gift of God and being a nurse is, a calling not just a career. World view is a personal insight about meaning and reality. It helps the person to interprets, through his or her own eyes, a personal belief about the world. My personal worldview is shaped by my Christian religion, origin as an Indian, circumstances, experiences, and education and philosophy. I accept God as the center of the universe. I believe that I am a good mother for my three kids, faithful wife to my husband and an excellent nurse. I also believe in afterlife. I take pride in my profession. My nursing philosophy comes from my desire to care for others. I consider that nursing care is based on c oncrete evidence that is provided within a respectful framework. I always treat my patients the way I wanted to be treated if I am in that situation. Nurses are honored to interact with patients and families at some of the most vulnerable points in their lives. Being considerate of that vulnerability is important. Being respectful of my health care team is also important, as I consider that each of us play a fundamental role in the care of patients and families that we provide. I believe that God is using me as a tool to care for the needy by providing me the knowledge and ability to promote healing. It is essential for the nurses to understand their own selves so that they are able to take care of their patients better. I believe that spirituality plays an important role in the nursing profession. I think that the care of the soul is the beauty of the art of caring in nursing. The values such as integrity, responsibility, trust, reliability, and honesty are some of the personal values, which will determine how we face the world. Reliability and responsibility are very important to ones professional and personal life. Culture is something that a person learns from his family and surroundings, and is not inbuilt in him from birth. My upbringing as a Christian in Southern part of India, active participation in church activities and catholic schooling have helped me to value human dignity and assist me to take right decision in my personal and professional life. Awareness of different rules about how their members coexist with each other and interact with each other. Some cultures believe that discussing death, making a living will can invite death to the person who is ill. Looking at the life in different ways should be respected always (Runzheimer Larsen, 2011). Cultural diversity and differences in personal values can direct our relations with patients, family, and co-workers. Cultural competence is the ability to provide effective care for patients and families and our co- workers who come from different cultures. To understand different cultural beliefs and practices requires flexibility and a respect for others viewpoints . Ethical issues occur in everyday practices. An ethical dilemma is described as a type of situation that involves being in between two correct courses of action that leads the person to choose the right move and still be wrong at the same time (Purtillo, 2011). This can cause a lot of distress as it encompasses both ethical conflict and conduct. The ethical decision what we make should respect the patient and family desires, physician’s belief and concepts on life and death in our own view. Many situations arise in the critical care where nurses and doctors are obligated to make ethical decisions in a short period of time. Few years back I came across a situation in our ICU. A 90 year old woman from nursing home got admitted with history of multiple strokes with weakness on her right side, emphysema and difficulty in swallowing. She was demented also. Her admission diagnosis was aspiration pneumonia. She had two children and her son was the health care proxy who was living in C alifornia and he couldn’t come to visit her mother because of some personal situation. Patient’s daughter who was living locally was taking care of her. The daughter wanted to place the feeding tube and treat for every problem. We respected the daughter’s decision. We started her on antibiotics. We placed the feeding tube and and started feeding her. Day by day her respiratory status started deteriorating. The attending physician contacted the patient’s son over the phone and explained the patient’s condition in detail. Apparently, we found out from him that the patient had a living will that stated she did not want any feeding tube or even antibiotics in a situation where her quality of life was poor. Fortunately patient’s son came with her living will and our hospital ethics committee had a talk with her family especially the daughter. Because the patient’s wishes were clearly stated in the living will, she was made comfortable and transferred her to a private room to allow the family to be with her all the time and she died peacefully after one day. In this situation, the daughter wanted to treat her mother even though she knew about her wishes and she did not tell us anything about the patient’s living will. She was acting unrealistic in this situation. The decision was tough for the daughter in this situation. In my view the physician made the right choice to contact her son that put an end to her sufferings. Nurses can make satisfactory solutions to the different ethical problems through creative and knowledge based approach. Each nurse has the responsibility to optimize the caring response and reduce damage to the patient. .â€Å" Nurses are leaders and vigilant advocates for the delivery of dignified and humane care. Nurses actively participate in assessing and assuring the responsible and appropriate use of intervention in order to minimize unwarranted or unwanted treatment and patient suffering† (American Nurses Association, 2001). The significant impact we make in the lives of our patients and their families in their vulnerable situations and the positive encouragement I get from my nurse manager, co-workers, patients and families keeps me moving in my profession. References American Nurses Association (2001). Code of ethics for nurses with interpretive statements. Washington, DC. Retrieved from http://www.sfcc.edu/files/SFCC NursingStudentHandbook Purtilo, R., Doherty, R. (2011). Ethical dimensions in the health professions. (5th ed.). P (5-10) St.Louis, Missouri: Elsevier Saunders. Role of the Registered professional nurse. June 8, 2005. Retrieved on June 6, 2012 from http://www.nysna.org/practice/positions/position6.htm Runzheimer, J., Larsen, L. (2011). Medical ethics for dummies. (p. 113). NJ: WileyPublishing.

Democracy and Liberal Socialism :: Politics Government Regime Papers

Democracy and Liberal Socialism This paper deals with the characteristic features of Rawls’ property-owning democracy, and whether a liberal democratic socialism can be compatible with Rawls’ political liberalism. I argue that a property-owning democracy can be compatible with Rawlsian justice while liberal socialism cannot. I understand the choice between property-owning democracy and liberal socialism as the problem of which kind of regime is more compatible with the pluralism of modern democracies. Property-owning democracy is more compatible with Rawls’ political liberalism since it permits a wider variety of the conceptions of the good than liberal socialism while at the same time permitting worker-managed firms; thus I argue that it can be understood as a "mixed" regime. What kind of economic regime is more compatible with Rawlsian justice, private ownership or social ownership of the means of production? Since Rawls has published A Theory of Justice,(1) there has been much debate over this problem. Some argue that A Theory of Justice offers "a philosophical apologia for an egalitarian brand of welfare state capitalism."(2) Others argue that his political and economic regime is completely different from the capitalism in the classical sense of Marxism.(3) But he himself rejects a welfare-state capitalism and illustrates a property-owning democracy and a liberal (democratic) socialism as economic regimes consistent with his justice as fairness.(4) I will deal with the following problems in this paper ; what are the characteristic features of the property-owning democracy as an alternative to capitalism? Can a liberal democratic socialism be compatible with Rawls's political liberalism? I will argue that a property-owning democracy can be compatible with Rawlsian justice but a liberal socialism, particularly concerning his political liberalism, cannot. And I will suggest my understanding of his property-owning democracy as a "mixed" regime. 1. Rawls's conception of property-owning democracy (5) a) the main institutions of Rawls's property-owning democracy Rawls thinks that his property-owning democracy realizes all the main political values expressed by the two principles of justice, but a capitalist welfare state does not. He thinks of such a democracy as an alternative to capitalism. Concluding his survey, Rawls outlines the main institutions of property-owning democracy as follows: i) Provisions for securing the fair value of the political liberties, ii) Provisions for realizing fair equality of opportunity in education and training, iii) A basic level of health-care provided for all.(6) Furthermore, Rawls insists upon two conditions: 1) a regime of competitive markets, and 2) state intervention both to correct market imperfections (e.

Comapring Porters 5 Forces for the Airline Industry Essay

1. Score each competitive force in the airline industry and provide a brief rationale for your assessment. Â ·Rivalry Among Existing Firms: (High) When one major company in an industry makes a change in costs or services that could potentially increase their clientele, a major competitor almost always follows suit. Price matching is a prime example of that, therefore the threat is high. West Jet is one company that offers flights at a discount and forced Air Canada to create new banners to compete with the discounted prices. All major companies and firms in an industry watch each other’s every move very carefully, and match any move with a countermove. During slow season in the airline industry, a firm can only grow by taking some of another competitor’s market share and customers. When someone has to book a flight, they have to book a flight. Most people these days use the internet to book flights and compare services and prices from rival firms with relative ease. Accessibility and price are the key factors in driving rivalries. The deregulation of the Canadian airline industry in 1984 created a very intense rivalry between two of the biggest airline companies in Canada; namely, Canadian Airlines and Air Canada. Canadian Airlines built its strength in the industry by making a few key acquisitions of companies in Western Canada. Air Canada recently became a publicly traded corporate entity, building capital through public offering. When these two powerhouse companies created a difficult situation, such as the offering of less expensive options and discount flights, they both lost revenue and nearly crippled them financially. Â ·Relative Power of Other Stakeholders: (High) Other stakeholders such as governments have a relatively large amount of power over most national airlines in Canada, because they are partially owned by them. Taxes on flights out of Pearson International Airport are some of the highest in the world and these taxes are regulated by the government. Taxes, policies and regulations are some reasons why the government has power in this industry. They can limit the entry to the industry within the region by restricting access to important things, like raw materials and licensing requirements. In Canada the government has foreign ownership limits in almost all transportation services, and the government always has and always will regulate the airline industry. The Canadian government has used its power in the past by protecting local companies in the industry, such as Air Canada, from companies based in other countries attempting to acquire them. Other regional stakeholders, in particular those in the tourism industry, have some indirect power over the airlines by creating and perpetuating the demand for flights. An example of this is when a tourism organization advertises international destinations and attractions. Marketing initiatives of those organizations are meant to whet the appetite of the consumer, thus increasing the demand for flights to those destinations and, accordingly, the airline industry is then obliged to increase the supply for flights. Â ·Threat of Substitutes: (Medium) In almost every industry the threat of substitutes are apparent. Marketing and R & D are a huge part in minimizing a company’s threat of substitutes. The more the public sees, hears or reads about your company the better. The threat of substitution in the airline industry is inevitable. Substitute products have the potential of creating a strong competitive force when they enhance the value for the customers, especially in the airline industry. Also, substitutes improve the price-performances of each firm within the industry. When booking a flight to a destination close in proximity, people often compare their options. For example, the cost of a return flight to Newark, New Jersey from Toronto may exceed $ 1,500 per person; the same trip via automobile would cost less than $500 for all occupants of the vehicle combined; the trip by train would cost roughly $230; and, by bus the cost would be $125. Therefore, the threat of substitution is a significant factor in the airline industry. However, if a customer has to travel very quickly or a significant distance, that person would most likely choose the flight option instead of a cheaper alternative. Â ·Bargaining Power of Buyers/Distributors: (Medium) Bargaining power is a tricky one because it can work both ways. Buyers have a certain level of power in any industry. A buyer may switch suppliers very easily if there are no penalties and it is cost effective for them. If a large firm makes a large purchase of goods from another firm, it may be mutually beneficial and if serviced well, have the potential for repeat business. However, the buyer then has the power to use a substitute or competitor which would negatively affect the seller. Buyers are always the more powerful of the two because some buyers have the ability to put pressure on lower costs from suppliers, while demanding an increase of the quality of products or services provided to them. Also, the bargaining power in industries with high fixed costs like the airline industry can play a big factor. On the other hand, things like jet engines, tires and other key safety devices on aircrafts can cause severe consequences if this equipment malfunctions. For that reason, the buyer has a reduced amount of bargaining power with suppliers in this industry. The bargaining power of buyers is both high and low, so I ranked it medium. Â ·Bargaining Power of Suppliers: (Medium) Suppliers or sellers do not have a vast amount of power in the Canadian airline industry. Aircraft manufacturing is a highly specialized industry with a limited customer base. If a supplier raises costs or their quality decreases, they have the potential to lose a customer, which may be extremely difficult to replace that lost revenue in such a specialized industry. Compare the market for aircrafts with the market for automobiles: Aircrafts are unique and there are just over 18,000 commercial aircrafts traveling the skies; when the number of automobiles just breached the 1 billion mark a few years ago. Compared to the suppliers in the auto industry who have an increased amount of power, the suppliers in the airline industry don’t have nearly as much. Buyers have only a minimal amount of options in this industry, therefore sellers or suppliers can be more demanding in regards to their prices, scheduling and other key components of the industry. This force is both high and low a s well. Â ·Threat of New Entrants: (Low) The threat of new entrants is low because there is already a large amount of competition on a very big scale. Air Canada is a prime example of an airline company that offers flights and services on a globalized level, which would be hard to match without massive capital. A second reason I believe the threat is low is because of the high cost of breaking into this market, the airline industry is one of the most expensive industries to get into. For example, Boeing’s cheapest commercial aircraft is just less than $80 million costing upwards of $350 million. The aforementioned economic threats and entry barriers are far greater than most potential market entrants would want. The brand name factor is a big one here too, as a consumers selection process has much to do with brand recognition and pricing. Society gets comfortable and used to boarding certain airlines and receiving what they have to offer such as good customer service. The security, health and safety aspect of the industry are very difficult to observe and maintain, as those fields of the industry are subject to harsh regulations which can be tough for a new entrant in this industry to maintain and comply with. 2. Which of these forces are changing? How will this affect the overall level of competitive intensity in the airline industry in the future? Would you invest or look for a job in this industry? What do recent financial results of Canadian airlines indicate about the attractiveness of this industry? Industry evolution is a never ending process, especially in the airline industry. The power of other stakeholders will change in years to come because of the industry growth expected in the next decade and a half. The number of aircrafts is expected to double by the year 2025, which is great evidence that all forces will evolve and change with the business. With the expected growth in the Canadian airline industry all of these forces are due to change and as the industry grows, so does the threat of new entrants as more corporations and firms will see the success of the current ones in the industry and want to break into the industry. With enough capital and a great group or process of st rategic planning and environmental scanning the threat of new entrants grows. The rivalries will become more intense with the globalization of corporations. The high exit barriers will be a big factor for larger corporations as the smaller organizations will have extremely difficult decisions to make on whether or not to opt out of the industry. The threat of acquisitions and company takeovers will increase and larger firms with more capital will have an advantage here, while the smaller firms will stay small without achieving great levels of success through analyzing and strategic planning. Therefore, the competition and rivalry will increase immensely between both successful and less successful firms. The struggle for bargaining power between purchasers and suppliers in this industry will likely continue, with that power shifting back and forth due to various market conditions. Factors such as the cost and supply of fuel, the availability and quality of supplies, ever-changing government regulations and fluctuating consumer demand can cause variances in the flow of bargaining power. Other stakeholders such as unions, the government, creditors, shareholders and other key groups involved with the industry, can change and play a big factor in the near and extended future. Power of the government will increase exponentially, creating higher taxes, greater measures of safety, security and regulations, as the industry adapts and evolves. The level of intensity will grow rapidly and the rivalries will always be there, but they will be different with each rival. The competitiveness will intensify greatly in the future, because of the expected boom in the industry. More flights mean more aircrafts, employees, security and security measures, prices and innovative thinking. Some firms have been known to scout some of their future and current associates and team members, hence the rivalry among experienced employees in the industry. Another reason the intensity will grow, is because the internet is being used more, and more often by customers booking flights, future employe es seeking new positions and marketing techniques. The hyper competition of the industry will affect the intensity and moving forward, new strategic tools will need to be used to keep up. The key success factors such as, booking accessibility, diverse classes of service offerings and aircraft type and seating space, will create loyalty and repeat customers. This will intensify the industry as it expands in the future in a very positive way. Also, successful financial management of each corporation may enable airlines to increase their influence and power. The high fixed costs of the industry, force corporations to offer cheaper standby fares when a flight has not reached its capacity. The flight still needs to get to its destination, so cheaper flights are offered just to fill the seats in this case. This will always create an intense rivalry. I would invest in this industry because I believe the overall growth of airlines and aircrafts in Canada and globally will be tremendous. A company like Bombardier would be a great one to invest in. They have been expanding rapidly by acquiring top firms and companies in the industry with the goal of being the market leaders in all aspects. There are 18,000 commercial aircrafts traveling the skies and that number should double within the next 12 years. In addition with the price of purchasing aircrafts rising and the need for them in the near future, moreover, companies outside of Canada in the aircraft manufacturing industry such as Boeing and Air Ambulance would be successful ones to invest in. With the projected heights of the industry, it would be an intelligent idea to invest in what the general public rated the top airline company in North America, Air Canada, because, the larger they become the greater their revenues increase. Air Canada is involved in all transportation categories of the industry, such as internationally, nationally, regionally and the transportation of cargo for other corporations. As the global population increases at an extremely intense rate, additional customers will be using their services and in turn expanding a business’s potential. The more firms in the airline industry grow, the more flights and services will be offered. This means better rates because of the increase in airports, flight times and options, accessibility and many other aspects. WestJet is currently looking at purchasing 40 new aircrafts, with the top two competitors being Italian based company ATR Aircrafts and Bombardier. Bombardier will be leaning heavily on the fact that they are a Canadian based manufacturer with the hope of winning this extremely lucrative and positive contract. Economically, this may have a large affirmative influence on the Canadian industry, another key factor in why I would invest in the Canadian airline industry. After reviewing the financial results of some airline companies in Canada, I found that the net earnings have been rising for the past 2-5 years on a consistent and large scale. The revenue and available seat miles (ASM), are increasing quite rapidly, however, the costs of aircrafts, other specialized equipment and fuel are increasing almost as rapidly. A statement made by Gregg Saretsky, President and CEO of WestJet, contained in the company’s recent financial statements outlined that profitable growth continues as they expand their reach. I interpret this as a very positive message from an important stakeholder in the Canadian industry. It means that as the company expands more and more, so do the profits, brand name and other large factors in any successful business in the second largest country in the world. This is a very attractive industry to get involved with because of the growth potential. Expert analyst and great strategist have predicted the airline industry to be one of the top grossing and earning industries in the world. There are over 230 different airline companies in Canada with less than ten dominating forces in the industry. The larger the company, the larger the profit, so the attractiveness is more appealing with larger companies or firms. Porter Airlines is a small company that launched in 2006, however, the first year they recorded financial gain was 2011. This company has been steadily expanding since they set to the air. The founders of Porter airlines spent five years building their business plan. With the precise and meticulous environmental scanning and strategic planning, they have grown their company in a great way, with greater expectations in the future. The most unattractive aspect of this industry is the cost of fuel and according to the Air Transportation Association (ATA) is an airline’s second largest expense. According to the financial report of Air Canada, they spent $723 million on fuel in 2011, an increase of about 27% from the previous year. Right now, jet fuel consumption is exceeding 6 million barrels daily and with that number increasing in the future, demands will increase even more then they are now, driving the cost of this essential commodity in the industry. Air Canada’s operating income in 2011 was more than $50 million down from the year prior. They reported a decrease in net loss of just less than $250 million. The cause of their loss was from foreign exchange and internal investigation. Another unattractive aspect is that globally, the level of carbon dioxide and other emissions is expected to rise 50% by the year 2050. Aircrafts emissions contribute to climate change three times as fast as they do from cars, which is extremely harmful to the environment. Most companies in the industry are putting enormous focus on their environmental scanning, trying to find options to decrease and minimize this major factor. Overall, the financial results suggest that the Canadian airline industry will continue to grow on exponential levels in the future and will be extremely beneficial for the Canadian economy in many ways.